CPA Use Case: Meet John
John likes to take his time and research his decisions. He doesn’t take major purchases lightly. We direct John to a webpage where he can learn more about a product or give him a way to regularly receive updates and info on a product. We give John all the tools he needs to make an educated decision.
John’s Profile
John is a research-based customer. He wants to learn about the products and services offered; he wants to get to know you, as a company. He needs to feel sure that, once he does make a decision, he’s made the right one.
How We Reach John
We can reach John in a number of ways: media (banner ads, text messaging, interstitial ads, emails, social) that leads him to a landing page with content or a way sign up for eNewsletters. Our goal is to provide John a way to get the information he needs to fully research a product or service before making his purchase decision.
Clients this Works For
High-Consideration Purchases
Companies that need to reach a customer to facilitate a large, one-time purchase.
Repeat Customers
Companies that are trying to reach a customer on a regular basis or a set cadence.