Using the Long Form to Build a Lead Scoring Foundation

Laying the foundation for Lead Scoring Progressing past the simple short form campaigns discussed in the last edition of our blog, we land on a group of campaigns that share several different names and approaches but a similar objective: generating a lead for a high consideration purchase.  In consumer-focused campaigns, these are high dollar items like… Continue reading Using the Long Form to Build a Lead Scoring Foundation

Join the Visiqua Team at Pubcon 2016

With PubCon just around the corner  we are looking forward to heading to Vegas talking content and strategy with our partners and building towards more growth on 2017.  Join some members of the Visiqua team this week in Las Vegas for PubCon.  We’ll be talking: new releases, projects and site updates for our owned and operated… Continue reading Join the Visiqua Team at Pubcon 2016