Plans to Evolving Lead Generation as Visiqua Acquires FlipForms
Visiqua is proud to acquire FlipForms, a form builder and automation management platform. As the acquisition is a natural product fit, Visiqua will be adding FlipForm’s services to its existing tech stack. As Visiqua acquires FlipForms, publishers and website owners will now have access to build lead forms for existing websites while tapping into Visiqua’s private lead generation marketplace. By streamlining services, publishers and website owners now have the tools to customize the user experience, become a publisher in Visiqua’s ecosystem while capturing compliant data through lead verification services.
The Growth and History of FlipForms Being Acquired By Visiqua
FlipForms, launched in 2019, was originally intended for internal use only. Through market research and client requests, FlipForms went to market as a standalone product for those who manage numerous forms on multiple websites. By adding FlipForm’s services into Visiqua’s tech stack, publishers and users from many verticals can benefit from this transparent service. Those in insurance, home services, real estate, finance, mortgage, and more now have one location for form A/B testing, lead funnel optimization, and real-time analytics.
“From the very beginning, FlipForms was intended to be able to give small and medium-sized publishers tools they needed to successfully capture lead information securely, quickly, and at an affordable price. FlipForms allows publishers and website owners to deploy high-performance forms within minutes, not weeks or months. We believe that Visiqua’s ability to close the monetization loop with a variety of products is the perfect fit for FlipForms customers and vice versa.” Kevin Ekmark, CMO, Flip Forms.
Visiqua’s One-Stop Shop for Lead Generation
Along with this acquisition, Visiqua will continue to offer holistic lead generation campaigns for publishers, advertisers, and partners. The FlipForms product will be the first step in creating a lead generation campaign providing the infrastructure needed to scale online presence. Publishers now have a simple building process resulting in quick launch customer acquisition campaigns.
“The addition of the FlipForms platform to our tech-stack will bring in new revenue streams, allowing us to service new partners and simplify the site-building process. This, in turn, will grant our publishers the opportunity to faster testing with less cost,” David Walsh, President, Visiqua.
The Future of Performance Marketing
Innovation runs deep at Visiqua, showcasing 2020 developments with two award-winning platforms. This acquisition is another example of Visiqua investing in performance marketing technologies. By adding FlipForms features to the campaign building process, Visiqua will now allow for better conversions and maximum yield for publishers. This is just one of the many product developments Visiqua will be making to pioneer the future of performance marketing in 2021.
In the future, the FlipForms product and services will be added as an additional feature in Visiqua’s existing platforms like Clicks to Convert. This in turn will make integrations and analytics work more efficiently while launching new campaigns in real-time.