Leo and Carlos: The Dynamic Duo Behind Visiqua Innovation Labs & Leads to Convert Platform
Innovation drives success in the fast-paced world of performance marketing. Much of Visiqua’s success is fueled by the Medina Brother’s groundbreaking innovation. In Visiqua’s Innovation Lab, Leo and Carlos engineered the Leads to Convert platform—an industry-leading solution that has changed the way businesses generate and convert leads. However, beyond the technology built, their story is one of family, compassion, and resilience.
Leo and Carlos’ Passion for Tech
The Medina Brothers have always fostered a deep passion for technology. Growing up, they often found themselves working together on small projects, fascinated by the endless possibilities of engineering and coding. Their bond only grew stronger as they developed professionally, complementing each other’s skills in ways that made them a formidable team. As a result, their ability to work seamlessly together made it clear, they were destined for something big. In 2020, they made the decision to start their own tech venture, ROIVerify. Soon after, the COVID-19 pandemic turned the world upside down and businesses were fighting to survive. It was a time of uncertainty, but the brothers remained focused on their mission: building cutting-edge technology solutions that help businesses maximize return on investment.
ROIVerify and Visiqua Partnership
Visiqua quickly became ROIVerify’s most significant client. Leo and Carlos enhanced Visiqua’s approach to lead generation and performance marketing. The collaboration was a natural fit. Visiqua was looking for fresh, tech-driven perspectives, and Leo and Carlos’ expertise delivered measurable results. Their platform quickly became an integral part of Visiqua’s ecosystem.
Ultimately, the collaboration was so successful that ROIVerify officially merged with Visiqua in January 2021. Soon after, the brothers embraced a significant role in the company. They were tasked with leading the newly formed Visiqua Innovation Labs, where they built and continue to manage the groundbreaking Leads to Convert platform.
Building the Leads to Convert Platform
Leads to Convert is not just any lead management tool; it’s the result of countless hours of engineering, troubleshooting, and refining. The platform offers businesses a comprehensive solution for managing, tracking, and optimizing lead conversions. Leads to Convert has proven essential to driving measurable success in performance marketing campaigns.
Leo and Carlos handle every aspect of the platform’s development, together. From back-end architecture to front-end design, they work tirelessly to ensure that Leads to Convert is an efficient and user-friendly platform that expedites growth. Their dedication and complementary skill sets has enabled Visiqua to offer an unparalleled technology for clients.
The Power of Working as Brothers
One of the most unique aspects of Leo and Carlos’ journey is the strength they draw from working together as brothers. While many siblings might struggle to balance personal and professional relationships, Leo and Carlos thrive in this dynamic. Their ability to communicate openly, trust each other, and challenge one another’s ideas has been key to their success.
“We’ve always been able to bring out the best in each other,” says Leo. Furthermore, “Carlos has a way of focusing on the fine details while I see the bigger picture. Together, we create something that neither of us could achieve alone.”
Carlos echoes the sentiment: “Working with Leo isn’t just about building great technology. It’s about building something that matters. Something that we’re both proud of.”
A Bright Future at Visiqua
Today, the brothers continue to push the boundaries of what’s possible at Visiqua. As leaders of the Visiqua Innovation Labs, they are constantly exploring new ways to enhance the company’s offerings and provide cutting edge performance marketing innovations.
Their journey, which started with a small tech business in 2020, has grown into something much larger. The Medina brother’s continued success is truly a testament to their commitment, collaboration, and brotherly bond. Whether working late nights debugging code or brainstorming new features, Leo and Carlos remain driven by the same passion that brought them into the tech world in the first place: a love for problem-solving, innovation, and the thrill of building something that truly makes a difference.
And for Visiqua, their joint passion is invaluable.
