Visiqua Taps Principia Analytics for Data Ingestion and Reporting

BOULDER, Colo.April 26, 2018 /PRNewswire/ – Visiqua Taps Principia Analytics for Data Ingestion and Reporting – Visiqua, a performance marketing and publishing firm focused on providing transparent, data-driven solutions for acquisition marketers, has selected Principia Analytics, the data and analytics practice of digital agency IMM, to provide a host of reporting, publisher audits and optimization functionality. The partnership with Visiqua and Principia Analytics provides holistic access to performance metrics and insights in near-real time.

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About Visiqua
Visiqua is a performance marketing and publishing firm working directly with brands and their agencies to deliver best in class digital acquisition campaigns.  Visiqua helps navigate the ever-challenging world of performance marketing: Be it building a full-fledged program, helping client teams get up to speed, or working within an existing media plan to improve KPI’s and reach.  Founded in 2015, Visiqua is part of the Boulder Heavy Industries portfolio of companies.  To learn more, please visit

About Principia Analytics
Principia Analytics is a group of data scientists, engineers, and analysts that specialize in marketing performance measurement, media data governance, and media spend optimization analysis. As an independent analytics brand, the team works with media agencies and brands alike to ensure that marketing professionals at all levels have the information they need to make critical decisions and the data that matters to their business at their fingertips.