Pay Per Call: 5 Reasons it’s the Future of Affiliate Marketing

Kevin O'Keefe (BHI Marketing)
Share on twitter
Share on linkedin

Five Reasons Pay Per Call Is The Future of Affiliate Marketing

In today’s hyper-connected world, pretty much everything has gone mobile. Mobile search has eclipsed desktop search, transforming mobile marketing into the primary internet advertising medium. Therefore, If you’re looking to diversify your marketing tool belt, it’s worth considering the online advertising channel that does not get the ink it deserves: pay per call marketing.

The mobile advertising space has matured over the last few years, and pay per call has become highly profitable. It is a form of performance-based marketing because affiliates are paid a commission to generate leads and sales. The difference is that, instead of a link, the lead is a person-to-person phone call. These campaigns offer higher payouts and generate more leads. Which is why we believe this marketing strategy is the future of affiliate marketing. How? It boasts human connection, better conversion rates, great ROI, and constantly-evolving technology all while working on any traffic source.

1. Human Connection Drives Sales

Successful marketing is about forging deeper connections with consumers. Emerging technologies have removed human interaction from commercial experiences. This lack of human connection makes these experiences feel impersonal and intrusive. As a result, many consumers are left yearning for a more personalized sales experience where they feel heard. Pay per call can provide these consumers with the personalized guidance they require by having live representatives guide clients through the buying process over the phone.

2. Better Overall Conversion Rates

As more and more people have begun to use their phones for product research, consequently, pay per call marketing has increased its conversion rates. It’s not surprising that people prefer talking to sales representatives over filling out web forms. In addition to being more personal Pay per call is less exhausting, which contributes to high-quality, high-volume conversions.

Many industries can benefit from this marketing strategy and its human touch, including insurance products, legal services, tech support, and financial services. Using call centers to connect consumers with the most appropriate advertiser can generate higher sales rates as people are more likely to make a purchase when all their questions and apprehensions are answered.

3. Pay Per Call Works on Any Traffic Source

Pay per call works everywhere, from blogs to Facebook landing pages. You can add it to your marketing mix, whether your media buying expertise is native, social, email, or mobile. This flexible specialization can be easily adapted into any marketing strategy.

All you need is a landing page with the right creative touch and a call to action that will prompt consumers to hit the call button. Another thing: call campaigns result in high-quality interactions between the prospective customer and advertiser. For this reason, pay per call can simultaneously make a marketing campaign more efficient and more diverse.

4. The Return on Investment is Tough to Beat

All media buyers should consider adding pay per call marketing to their marketing strategy as it offers an extraordinary ROI. How? By shortening the path from initial interest to eventual sales. With such high conversion rates, it saves time and money. This medium is a form of performance-based marketing. Therefore, Service providers are only compensated when certain pre-determined metrics are met. Conversely, marketers are more likely to better guide the customers through their buying journey.

5. The Pay Per Call Technology is Constantly Evolving

Pay per call technologies have also evolved along with the mobile industry. Because of this, programmatic call trading technology is transforming how companies buy and sell their calls. By managing call flows, for instance, anyone currently buying or selling calls will experience the benefits of a more dynamic environment. Some of these advantages include:

  • Superior lead quality
  • Improved customer experiences
  • Higher conversion rates
  • Higher ROI
  • Zip code data
  • Call recording

Make the Right Call

Pay per call is the fastest-growing category of performance marketing. We live in a world where everyone is glued to their smartphones. A call is now the best way to reach prospects and drive profits. It is a largely unexploited marketing tactic that can revolutionize the way you do business. With the right network and the right mix of marketers, the potential of pay per call is limitless.

Get the latest

Visiqua is excited to announce that we are going to be at Affiliate Summit East 2022. Our team has been looking forward to this event coming up next month for a long time now. Visiqua will be at the Meet…

Visiqua will be sponsoring Digital Insurance Summit 2022 in Chicago from May 5th-6th this year. Taking place in the Renaissance Chicago Downtown Hotel, Visiqua will be showcasing our newest platforms at our booth #3. As this is our first time…

At Visiqua, we are known for our dedication to compliant performance marketing at all costs. Many companies would like to prioritize compliance in their marketing, but do not know where to start.  Recently, our Visiqua team created a whitepaper with…

“The lead generation world is made of companies across many different industries. That all have a common goal of driving more sales” – Michael Ferree, Creator of Lead Generation World London Visiqua has been close partners with Lead Generation World…

Are you a performance marketer heading to the Las Vegas area? We would love to see you at Leadscon 2022 from March 21st to 23rd at the Paris Hotel! Leadscon is one of our team’s favorite conferences of the year. It…

“With great power comes great responsibility” is both an ancient adage with roots over 2000 years ago and it is really the perfect summary of the most important principle of using consumer data for marketing.  Responsible Consumer Data Management As…

Many consumers have adjusted to the new normal that the Covid-19 pandemic has imposed upon them. However, these changes continue to impact the insurance industry in profound and unusual ways. Here are just a few ways that Visiqua believes insurance…

Visiqua is proud to announce that we will be sponsoring Lead Generation World 2022 in San Diego. Even during the current climate of COVID, our team has taken all of the precautions to make sure we can participate in this…

Generations of companies have built their businesses from the ground up using single-channel performance marketing. Every time they would begin an advertising campaign, they would focus on a single method of advertising. Although the advertising methods have changed over the…

Five Reasons Pay Per Call Is The Future of Affiliate Marketing In today’s hyper-connected world, pretty much everything has gone mobile. Mobile search has eclipsed desktop search, transforming mobile marketing into the primary internet advertising medium. Therefore, If you’re looking…

Get the latest

Visiqua is excited to announce that we are going to be at Affiliate Summit East 2022. Our team has been looking forward to this event coming up next month for a long time now. Visiqua will be at the Meet…

Visiqua will be sponsoring Digital Insurance Summit 2022 in Chicago from May 5th-6th this year. Taking place in the Renaissance Chicago Downtown Hotel, Visiqua will be showcasing our newest platforms at our booth #3. As this is our first time…

At Visiqua, we are known for our dedication to compliant performance marketing at all costs. Many companies would like to prioritize compliance in their marketing, but do not know where to start.  Recently, our Visiqua team created a whitepaper with…

“The lead generation world is made of companies across many different industries. That all have a common goal of driving more sales” – Michael Ferree, Creator of Lead Generation World London Visiqua has been close partners with Lead Generation World…

Are you a performance marketer heading to the Las Vegas area? We would love to see you at Leadscon 2022 from March 21st to 23rd at the Paris Hotel! Leadscon is one of our team’s favorite conferences of the year. It…

“With great power comes great responsibility” is both an ancient adage with roots over 2000 years ago and it is really the perfect summary of the most important principle of using consumer data for marketing.  Responsible Consumer Data Management As…

Many consumers have adjusted to the new normal that the Covid-19 pandemic has imposed upon them. However, these changes continue to impact the insurance industry in profound and unusual ways. Here are just a few ways that Visiqua believes insurance…

Visiqua is proud to announce that we will be sponsoring Lead Generation World 2022 in San Diego. Even during the current climate of COVID, our team has taken all of the precautions to make sure we can participate in this…

Generations of companies have built their businesses from the ground up using single-channel performance marketing. Every time they would begin an advertising campaign, they would focus on a single method of advertising. Although the advertising methods have changed over the…

Five Reasons Pay Per Call Is The Future of Affiliate Marketing In today’s hyper-connected world, pretty much everything has gone mobile. Mobile search has eclipsed desktop search, transforming mobile marketing into the primary internet advertising medium. Therefore, If you’re looking…