Pay Per Call: 5 Reasons it’s the Future of Affiliate Marketing

Kevin O'Keefe (BHI Marketing)
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Five Reasons Pay Per Call Is The Future of Affiliate Marketing

In today’s hyper-connected world, pretty much everything has gone mobile. Mobile search has eclipsed desktop search, transforming mobile marketing into the primary internet advertising medium. Therefore, If you’re looking to diversify your marketing tool belt, it’s worth considering the online advertising channel that does not get the ink it deserves: pay per call marketing.

The mobile advertising space has matured over the last few years, and pay per call has become highly profitable. It is a form of performance-based marketing because affiliates are paid a commission to generate leads and sales. The difference is that, instead of a link, the lead is a person-to-person phone call. These campaigns offer higher payouts and generate more leads. Which is why we believe this marketing strategy is the future of affiliate marketing. How? It boasts human connection, better conversion rates, great ROI, and constantly-evolving technology all while working on any traffic source.

1. Human Connection Drives Sales

Successful marketing is about forging deeper connections with consumers. Emerging technologies have removed human interaction from commercial experiences. This lack of human connection makes these experiences feel impersonal and intrusive. As a result, many consumers are left yearning for a more personalized sales experience where they feel heard. Pay per call can provide these consumers with the personalized guidance they require by having live representatives guide clients through the buying process over the phone.

2. Better Overall Conversion Rates

As more and more people have begun to use their phones for product research, consequently, pay per call marketing has increased its conversion rates. It’s not surprising that people prefer talking to sales representatives over filling out web forms. In addition to being more personal Pay per call is less exhausting, which contributes to high-quality, high-volume conversions.

Many industries can benefit from this marketing strategy and its human touch, including insurance products, legal services, tech support, and financial services. Using call centers to connect consumers with the most appropriate advertiser can generate higher sales rates as people are more likely to make a purchase when all their questions and apprehensions are answered.

3. Pay Per Call Works on Any Traffic Source

Pay per call works everywhere, from blogs to Facebook landing pages. You can add it to your marketing mix, whether your media buying expertise is native, social, email, or mobile. This flexible specialization can be easily adapted into any marketing strategy.

All you need is a landing page with the right creative touch and a call to action that will prompt consumers to hit the call button. Another thing: call campaigns result in high-quality interactions between the prospective customer and advertiser. For this reason, pay per call can simultaneously make a marketing campaign more efficient and more diverse.

4. The Return on Investment is Tough to Beat

All media buyers should consider adding pay per call marketing to their marketing strategy as it offers an extraordinary ROI. How? By shortening the path from initial interest to eventual sales. With such high conversion rates, it saves time and money. This medium is a form of performance-based marketing. Therefore, Service providers are only compensated when certain pre-determined metrics are met. Conversely, marketers are more likely to better guide the customers through their buying journey.

5. The Pay Per Call Technology is Constantly Evolving

Pay per call technologies have also evolved along with the mobile industry. Because of this, programmatic call trading technology is transforming how companies buy and sell their calls. By managing call flows, for instance, anyone currently buying or selling calls will experience the benefits of a more dynamic environment. Some of these advantages include:

  • Superior lead quality
  • Improved customer experiences
  • Higher conversion rates
  • Higher ROI
  • Zip code data
  • Call recording

Make the Right Call

Pay per call is the fastest-growing category of performance marketing. We live in a world where everyone is glued to their smartphones. A call is now the best way to reach prospects and drive profits. It is a largely unexploited marketing tactic that can revolutionize the way you do business. With the right network and the right mix of marketers, the potential of pay per call is limitless.

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