Insurance Marketing Trends in 2022

Many consumers have adjusted to the new normal that the Covid-19 pandemic has imposed upon them. However, these changes continue to impact the insurance industry in profound and unusual ways. Here are just a few ways that Visiqua believes insurance marketing will continue to change in 2022 and beyond.  Transparent Insurance Marketing The typical consumer… Continue reading Insurance Marketing Trends in 2022

Are You Preparing for Open Enrollment?

This year’s Open Enrollment season is just around the corner and with the way the world has changed in the past 12 months, it is same to assume this annual election period will be more interesting and hectic than normal. We have already seen the COVID-19 pandemic has increased traffic in the online world a… Continue reading Are You Preparing for Open Enrollment?

Short Form Data Quality & Validation

Data Hygiene, Data Quality, & Validation: In our last post on the Visiqua blog, we discussed the first point of interaction and often the first point of failure for many marketers – The Landing Page.  Today we’ll look past it and into monitoring, measuring, and optimizing the traffic you send to the landing page.  It is critically… Continue reading Short Form Data Quality & Validation