Short Form Data Quality & Validation

Data Hygiene, Data Quality, & Validation: In our last post on the Visiqua blog, we discussed the first point of interaction and often the first point of failure for many marketers – The Landing Page.  Today we’ll look past it and into monitoring, measuring, and optimizing the traffic you send to the landing page.  It is critically… Continue reading Short Form Data Quality & Validation

The Landing Page: Starting in the Right Place

The Landing Page: Starting in the Right Place With the Right Mindset: One of the most common stumbling blocks for modern marketers is the very place we first interact with a user: the landing page.  Rather than focus on building effective landing pages we are instead tempted to re-purpose legacy forms or drive people to the… Continue reading The Landing Page: Starting in the Right Place