Omnichannel Marketing: Uplevel Your Performance Marketing

Generations of companies have built their businesses from the ground up using single-channel performance marketing. Every time they would begin an advertising campaign, they would focus on a single method of advertising. Although the advertising methods have changed over the years, the structure has remained essentially the same.  Until recently that is. Recently, companies have… Continue reading Omnichannel Marketing: Uplevel Your Performance Marketing

Pay Per Call: 5 Reasons it’s the Future of Affiliate Marketing

Five Reasons Pay Per Call Is The Future of Affiliate Marketing In today’s hyper-connected world, pretty much everything has gone mobile. Mobile search has eclipsed desktop search, transforming mobile marketing into the primary internet advertising medium. Therefore, If you’re looking to diversify your marketing tool belt, it’s worth considering the online advertising channel that does… Continue reading Pay Per Call: 5 Reasons it’s the Future of Affiliate Marketing