Unleash the Power of Lead Generation with Visiqua at Contact.io 2023

Introduction Are you ready to elevate your lead generation game and revolutionize your business growth? Look no further than Visiqua, your trusted partner in cutting-edge lead generation solutions. We’re excited to announce our participation in the upcoming Contact.io 2023, set to take place in the heart of Downtown Denver from August 31st to September 1st.… Continue reading Unleash the Power of Lead Generation with Visiqua at Contact.io 2023

Elevating Lead Generation: Visiqua Joins Affiliate Summit East 2023

Introduction: Visiqua, a leading provider of performance marketing solutions, is excited to announce our participation in the highly anticipated Affiliate Summit East, taking place from July 31st to August 1st. As industry experts in lead generation for the insurance and home services sectors, we are eager to connect. We are planning to connect with prospective… Continue reading Elevating Lead Generation: Visiqua Joins Affiliate Summit East 2023

Understanding A Sales Funnel: The Key to Successful Lead Generation and Nurturing

Intro to Sales Funnels and Lead Nurturing In the dynamic world of business, effective steps around lead generation and nurturing are critical for sustainable growth. One powerful tool that helps achieve these goals is the sales funnel. In this blog, we’ll explore what a sales funnel is. While exploring why lead generation and nurturing are… Continue reading Understanding A Sales Funnel: The Key to Successful Lead Generation and Nurturing

Revolutionizing Lead Generation: The Value AI Can Add

Chatbot using artificial intelligence

Introduction In today’s fast-paced digital era, businesses across various sectors rely heavily on lead generation. Lead generation helps drive growth and achieve their sales targets. However, traditional lead generation methods often face challenges such as high costs, time-consuming processes, and inefficiencies. Enter the newest trend of artificial intelligence (AI), the disruptive technology that is transforming… Continue reading Revolutionizing Lead Generation: The Value AI Can Add

6 Tips For Compliant Performance Marketing

download visiqua's free compliance whitepaper

At Visiqua, we are known for our dedication to compliant performance marketing at all costs. Many companies would like to prioritize compliance in their marketing, but do not know where to start.  Recently, our Visiqua team created a whitepaper with guidance on compliance in performance marketing. This guidance is useful for both beginners and professionals… Continue reading 6 Tips For Compliant Performance Marketing

Using Consumer Data Responsibly While Marketing

“With great power comes great responsibility” is both an ancient adage with roots over 2000 years ago and it is really the perfect summary of the most important principle of using consumer data for marketing.  Responsible Consumer Data Management As a publisher, we know the power that accurate consumer data can have for an advertising… Continue reading Using Consumer Data Responsibly While Marketing

Omnichannel Marketing: Uplevel Your Performance Marketing

Generations of companies have built their businesses from the ground up using single-channel performance marketing. Every time they would begin an advertising campaign, they would focus on a single method of advertising. Although the advertising methods have changed over the years, the structure has remained essentially the same.  Until recently that is. Recently, companies have… Continue reading Omnichannel Marketing: Uplevel Your Performance Marketing

What AI can add to performance marketing campaigns

What Artificial Intelligence Can Add to Performance Marketing Campaigns Performance marketing has grown, and the idea of integrating emerging technologies to surcharge these campaigns is exciting. One of these promising technologies is artificial intelligence (AI). As customer behavior changes and new technologies emerge, marketers are exploring various ways of integrating AI in their marketing campaigns.… Continue reading What AI can add to performance marketing campaigns

Benefits of Warm Transfers in the Insurance Field

Learning the Benefits of Pay Per Call Warm Transfers for Insurance Marketing The prospective insurance shopper may have be use to filling out an online form. This can be through a banner ad, paid search, email, survey, landing page, contest, social media, or a host of other online platforms. But for many of these shoppers,… Continue reading Benefits of Warm Transfers in the Insurance Field

Cost Per Click and Cost Per Action Explained

Differences Between CPC & CPA, How Do You Choose What Works Best for You? CPC and CPA have commonly used acronyms standing for Cost Per Click and Cost Per Action, respectively. They are key terminologies used in affiliate marketing and paid online advertising. Companies looking to market their services through Google, Facebook, and other high-traffic… Continue reading Cost Per Click and Cost Per Action Explained