Understanding A Sales Funnel: The Key to Successful Lead Generation and Nurturing

Intro to Sales Funnels and Lead Nurturing In the dynamic world of business, effective steps around lead generation and nurturing are critical for sustainable growth. One powerful tool that helps achieve these goals is the sales funnel. In this blog, we’ll explore what a sales funnel is. While exploring why lead generation and nurturing are… Continue reading Understanding A Sales Funnel: The Key to Successful Lead Generation and Nurturing

Revolutionizing Lead Generation: The Value AI Can Add

Chatbot using artificial intelligence

Introduction In today’s fast-paced digital era, businesses across various sectors rely heavily on lead generation. Lead generation helps drive growth and achieve their sales targets. However, traditional lead generation methods often face challenges such as high costs, time-consuming processes, and inefficiencies. Enter the newest trend of artificial intelligence (AI), the disruptive technology that is transforming… Continue reading Revolutionizing Lead Generation: The Value AI Can Add

FlipForms Partners with LeadsPedia for Seamless Integration in Form Builder

Form Builder For Lead Generators It has officially been one year since Flipforms has been acquired by Visiqua. Visiqua has been hard at work providing updates and new features to Flipforms. These features benefit lead generators when it comes to lead campaign form builders. Flipforms, launching in 2019, was originally intended for internal use only.… Continue reading FlipForms Partners with LeadsPedia for Seamless Integration in Form Builder

6 Tips For Compliant Performance Marketing

download visiqua's free compliance whitepaper

At Visiqua, we are known for our dedication to compliant performance marketing at all costs. Many companies would like to prioritize compliance in their marketing, but do not know where to start.  Recently, our Visiqua team created a whitepaper with guidance on compliance in performance marketing. This guidance is useful for both beginners and professionals… Continue reading 6 Tips For Compliant Performance Marketing

Using Consumer Data Responsibly While Marketing

“With great power comes great responsibility” is both an ancient adage with roots over 2000 years ago and it is really the perfect summary of the most important principle of using consumer data for marketing.  Responsible Consumer Data Management As a publisher, we know the power that accurate consumer data can have for an advertising… Continue reading Using Consumer Data Responsibly While Marketing

Omnichannel Marketing: Uplevel Your Performance Marketing

Generations of companies have built their businesses from the ground up using single-channel performance marketing. Every time they would begin an advertising campaign, they would focus on a single method of advertising. Although the advertising methods have changed over the years, the structure has remained essentially the same.  Until recently that is. Recently, companies have… Continue reading Omnichannel Marketing: Uplevel Your Performance Marketing

Pay Per Call: 5 Reasons it’s the Future of Affiliate Marketing

Five Reasons Pay Per Call Is The Future of Affiliate Marketing In today’s hyper-connected world, pretty much everything has gone mobile. Mobile search has eclipsed desktop search, transforming mobile marketing into the primary internet advertising medium. Therefore, If you’re looking to diversify your marketing tool belt, it’s worth considering the online advertising channel that does… Continue reading Pay Per Call: 5 Reasons it’s the Future of Affiliate Marketing

What AI can add to performance marketing campaigns

What Artificial Intelligence Can Add to Performance Marketing Campaigns Performance marketing has grown, and the idea of integrating emerging technologies to surcharge these campaigns is exciting. One of these promising technologies is artificial intelligence (AI). As customer behavior changes and new technologies emerge, marketers are exploring various ways of integrating AI in their marketing campaigns.… Continue reading What AI can add to performance marketing campaigns

Visiqua Acquires Lead Form Automation Platform FlipForms

Visiqua is proud to announce the acquisition of Flipforms, a form builder and automation platform allowing for A/B testing, lead funnel optimization and real-time analytics.

Visiqua Wins Silver Stevie Award

Visiqua Wins Silver Stevie Award in the 19th Annual American Business Awards Visiqua is thrilled to announce that we have been named the winner of a Silver Stevie Award in the Product Innovation category in the 19th Annual American Business Awards. The American Business Awards are the USA’s premier business award program. All organizations operation… Continue reading Visiqua Wins Silver Stevie Award